Category: Industry News
LightningSource.com Has Interior Bleed Restriction
In our recent effort on Jill Shoenberg’s book “Journal Buddies” we hit the print on demand bleed barrier. Lightningsource.com does a great job for a lot of our clients. In this case we had to improvise as our interior design was originally created to bleed past the trim marks.
The solution was to pull our images back and leave enough margin so that the limitation looks intentional. Mission accomplished!
99% of the time this is a non-issue as most interior designs do not need to bleed. Just be aware that your print on demand printer of choice may have some limitations to consider before your hire a typesetting company like AuthorSupport.com.
Grassroots Marketing for Authors and Publishers
We’d like to recommend Shel Horowitz’ new book “Grassroots Marketing for Authors and Publishers
For all your promotional material needs AuthorSupport.com is the right company. We can create bookmarks, postcards and other creative giveaways to help create reader loyalty and buzz!
Amazon’s BookSurge Publishing Offers Great PRINT Quality
Many of our authors are looking for economic solutions to printing, warehousing and fulfillment of their new self-published book. The biggest concern with print on demand is “quality.” Sue Brenner is a recent AuthorSupport.com client who has been satisfied with Booksurge.com’s print on demand quality.
Now, normally we would not want to steer our readers to a company that also competes with us in our main service offerings of Book Cover Design and Interior Layout/Typesetting. Our confidence is in our designers. We are regularly getting calls from their clients asking for help… they love the print on demand services of BookSurge but hate the weak effort they get from their book cover designers and interior layout people.
If you are looking to see a real sample of BookSurge’s printing capabilities we highly recommend that you purchase Sue Brenner’s The Naked Desk. The print quality is excellent and Sue’s advice for staying organized and on top of your workload are great information for every self-publishing author! While you’re over at Amazon, check out our book cover design and interior layout in the “Search Inside” section.
A List of Helpful Typesetting Terms for Our Clients
NOTE: The following list is not meant to be exhaustive.
The positioning of text within the page margins. Alignment can be flush left, flush right, justified or centred. Flush left and flush right are sometimes referred to as left justified and right justified.
(ragged right) Pertaining to copy which is aligned on the left margin. 2. (quad left) A code which directs preceding copy to be set flush against the left margin.
(ragged left) Pertaining to copy which is aligned on right margin. 2. (quad right) A code which directs preceding copy to be set flush against the right margin.
The main section of a book, brochure, article, or other text material.
The type style used in the main text of a book, article, or other printed piece. Body type comes in sizes of 14-pts and smaller. Also referred to as Body Type.
All of the pages of the book… Front Matter, Chapters, Back Matter. The book block is everything but the cover.
The process of assembling characters, words, lines, and paragraphs, or of formatting typeset text, graphics, or other images into blocks or pages for reproduction by printing.
The process of adjusting the size and spacing of type to make it fit within a defined area of the page.
A single capital letter, larger than the standard text size, set into a block of text, with one or more lines indented to accommodate the capital.
A unit of measurement exactly as wide and as high as the body size of type being set. It is commonly used to measure spaces, indentions, column sizes, and pages, and can be used for copyfitting and costing. A measurement of area, it is often confused with the `Pica’. In 18-pt type the em is 18 points wide and 18 points high; in 12-pt type it is 12 points square.
Also known as Em Rule. A dash centred on the x-height of characters, one em long, used to indicate a pause in the sentence.
A fixed amount of white space exactly one em wide, which will not be `stretched’ for justification purposes as will a space band.
A unit of measurement exactly one-half as wide as the body size of type being set. In 18-pt type the en is 9 points wide and 18 points high; in 12-pt type it is 6 points wide and 12 points high.
Also known as En rule. A dash centred on the x-height of characters, one en long, used to indicate a range of values.
A fixed amount of white space exactly one en wide, which will not be `stretched’ for justification purposes as will a space band.
The white space which is between columns on a page.
A document style in which the first line of a paragraph is aligned with the left margin, and the remaining lines are all indented an equal amount.
The process of subtracting space between two characters so that they appear closer together. This is usually done to improve the aesthetic appearance of most words that are set in all capitals especially in large display and headline text lines. 2.The part of a letter which actually overhangs the body of the letter itself, such as the curl at the top of the lower case f in a serif face.
Pronounced ledding. The distance of the base line of a line of type from the base line of the line below it, measured in points.
The addition of thin spaces between the letters in order to achieve the desired appearance of text, and increase legibility.
The original material from which type will be set. May be handwritten, typewritten or on a floppy disk.
An element of type (such as a word or a line) which leads into a larger block of type, but which has been left by itself at the end of a page or column. For instance, the first line of a paragraph, or a section head. Sometimes erroneously called a widow.
The process of performing page makeup automatically through a computer program according to page parameters designated by the operator or by a database (where multiple pages fit on to one Printing-Press sheet of paper). 2.The numbering of the pages of a book.
Portable Document Format. Developed by Adobe Systems for `paperless publishing’ with Adobe Acrobat software. PDF compresses PostScript type page files for fast display and printing of electronic documents on computer systems running Acrobat software. (Recent innovations allow the accurate output of complex CMYK objects.)
The measurement of type, generally from the top of the highest ascender to the bottom of the lowest descender. Due to variances in type design, the designated point size of a particular font might be somewhat different from the actual measurement
A headline or chapter title or other identifying caption at the top of a page. Generally running heads and feet appear on a series of pages and may include folios.
Describing a type face whose characters do not have serifs.
The tiny strokes at the end of a larger character stroke, used to provide visual balance to the character shape. 2.Describing a type face whose characters have serifs.
The art and practice of arranging type and other elements in pleasing ways by using combinations of fonts and layout, and adjusting the type in such a way as to produce the most aesthetic result.
A method of creating graphics using points and lines, as opposed to bitmapped (raster) images. Synonymous with object-oriented graphics. (Illustrator, Freehand, CorelDraw etc.)
The blank area on a page where text and illustrations are not printed. 2.In bookwork, the gap between the body text and the running head and folio.
A single short line at the top of the page or column which is the end of a sentence or a paragraph. 2.A single word or syllable standing as the last line of a paragraph. Widows of either definition are typographically undesirable.
The space between words, which may be expanded for purposes of justification. 2.To adjust the spaces between words, making them larger than the minimum allowable size.
FedEx Kinko’s and Adobe Collaborate to Deliver Print on Demand
Press Release - June 7, 2007
FedEx Kinko’s, an operating company of FedEx Corp. (NYSE: FDX), and Adobe Systems Incorporated (NASDAQ: ADBE) today announced their collaboration to extend the reach of FedEx Kinko’s Print Online application to users of Adobe® Reader® and Adobe Acrobat® software.
Both of the popular Adobe software applications will feature a connection to FedEx Kinko’s Print Online functionality, which provides a fast, convenient way for sending documents for print production to any FedEx Kinko’s Office and Print Center in the United States.
“As people increasingly communicate and collaborate across the Internet, Adobe Reader and Acrobat enable more trusted communication and collaboration with PDF, reliably reaching people around the world,” said John Brennan, senior vice president of the Platform Business Unit at Adobe. “By enabling FedEx Kinko’s Print Online functionality with Adobe Reader and Acrobat, people can simply and conveniently access FedEx Kinko’s printing services, which provides more options for working with PDF files — including professional printing and shipping via FedEx, right from the desktop.”
Available for immediate download, the free Adobe Reader 8.1 has a “Send to FedEx Kinko’s” option within the File Menu as well as a button on the main toolbar, which is represented by the FedEx Kinko’s beacon icon. Available this month, Acrobat 8.1 will also feature the FedEx Kinko’s functionality as an option within the File Menu.
“FedEx Kinko’s is committed to delivering outstanding customer service and technology innovation to our customers,” said Richard Maranville, senior vice president and chief information officer of FedEx Kinko’s. “The integration of FedEx Kinko’s Print Online with Adobe Reader and Acrobat provides a seamless connection to our network of digitally-connected locations as well as to the FedEx transportation systems, and is part of our strategy to provide customers with more points of access to FedEx Kinko’s products and services. With the integrated functionality, users of these Adobe applications are also able to have their printed material delivered to addresses worldwide.”
Virtual Print Connection
FedEx Kinko’s Print Online delivers the next generation of print-on-demand and e-commerce, connecting customers via the Web to FedEx Kinko’s network of office and print centers in the U.S. as well as select international locations. With the application, customers may conveniently upload and combine multiple files, customize jobs with tabs and inserts, preview orders, track job status, choose to ship their orders or pick up at a local center, and pay online.
A variety of delivery options are available, including FedEx Express and FedEx Ground services. Registered users are able to store contact and billing information, reprint previous orders, review order history, receive discounts and special offers, and set up preferences for a favorite center location and default recipient information.
Since the launch of FedEx Kinko’s Print Online in October 2006, more than 133,000 customers have become registered users of the tool.
Digital Document Solutions
Adobe Reader enables trusted information exchange between enterprises, government agencies, constituents and consumers who view, print, search, digitally sign and collaborate with PDF files. More than half a billion copies of Adobe Reader have been distributed worldwide on 23 software platforms and in 26 languages. Adobe Reader 8.1 is available immediately as a free download at www.adobe.com/go/getreader/.
Acrobat provides knowledge workers with innovative tools for communicating and collaborating with confidence across the boundaries of operating systems, applications and firewalls. With Acrobat, business professionals can more effectively engage with the rich, high-value information in PDF documents and forms, and more reliably and securely drive their work to completion leveraging the ubiquitous, free Adobe Reader software. For more information on Acrobat, please visit www.adobe.com/acrobat/.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com.
About FedEx Kinko’s Office and Print Services
FedEx Kinko’s Office and Print Services is the world’s leading provider of document solutions and business services. The Dallas-based company has a global network of more than 1,600 digitally-connected locations in 11 countries. FedEx Kinko’s offers access to copying and digital printing, professional finishing, document creation, Internet access, computer rentals, videoconferencing, signs and graphics, notary, direct mail, office products, Web-based printing, and the full range of FedEx day-definite ground shipping and time-definite global express shipping services. For more information, please visit www.fedexkinkos.com. Products, services and hours vary by location.
About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $35 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 275,000 employees and contractors to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, visit fedex.com.
